Long-time NYT editor and reporter Marilyn Bender published her book The Beautiful People in 1967, in which she kept close watch on the fashion industry, the fashion journalism industry, and the fashion celebrity industry. I don’t have the book in front of me, but she mentions how Times brass sent out a memo saying they wanted the Times to be not just needed but also loved and that was their rationale for juicing up the soft celebrity coverage. She was particularly highlighting the emerging coverage of high-consuming elite women who were now increasingly lionized for their fashion consumption.
There’s a throughline between this and the Times’ ruinous attempt to propitiate Republican partisans at the expense of the paper’s own reputation–let alone the harm done to the public interest.
Jamison Foser writes that “Criticized for treating unequal things as equal, for blurring asymmetries between candidates, the Times insists that to do otherwise would cause the paper to lose the trust of Republicans, who already do not trust the Times and never will, which means the Times just keeps lurching rightward to appeal to people who keep moving further and further away from it.”
It’s again a question of the Times importuning in the vain hope of being all things to all people–an impossible goal.