TELLING THE PUBLIC WHAT THEY WANT

This should be emblazoned, like in skywriting.

A bellwether speech from Arnold Bennett’s 1908 play What the Public Wants, which deconstructs a media mogul and those who appease or challenge him.

“No really new thing ever yet succeeded but what all the blessed wiseacres who know the public best swore would be a rank failure. Let me tell you that in the end you chaps are always wrong. Public taste is always changing. Is it you chaps who change it? Not much, by God! It’s we who change it. But before we can begin to work, we must get past a pack of infernal rotters who say they have their finger on the public pulse. Well, we do get past; that’s one comfort.”

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