how the corporate-owned print media could possibly think it would attract readers with banal, homogenized, cookie-cutter content, but what Atcheson makes clear is that the ownership of course is not interested in quality but rather the political possibilities in consolidation.
Homogenization is the watchword of state-controlled media, now manifested in the U.S. by a corporate sector that purchased the government, uniting both institutions to impose a monolithic message of ersatz reality and propaganda.
Just remember those megaphones on the streets of Russian cities.